When E30s Play Dress-Up: 5 Famous E30 Racing Liveries (Including Our Pick for Favorite)

Many things are “understood”. It’s understood that the Earth is round. That plugging a USB connector into a slot will take at least three attempts. That the E30 M3 was a devastating Iron Age implement that changed the tides of war so completely that they nicknamed it, “God’s Chariot.” How did they fuel it? Program the ECU? We may never know. What we do know, is that it was as ruthless of a weapon in competitive touring car racing!

Our, likely contentious, pick for Honorable Mention – The Marlboro/Sony

Bursting onto the scene in 1987 at 8,200 rpm, it graced the Australian Touring Car Championship, then the freshly minted World Touring Car Championship in stride. Tragedy struck immediately at the WTCC showing however, when the judges disqualified each E30 M3-owning team for thin body panels. The hiccups lasted all of one race with Roberto Ravaglia going on to win the driver’s championship in a factory-backed car. In Australia, it poled at the inaugural race of the 1987 ATCC. Even more impressively, it took fourth overall in the 1987 Australian James Hardie 1000, punching up at cars like the Holden Commodore and Nissan Skyline. After the folding of WTCC at the finale of its single season (don’t worry, they come back), the M3 went on to make itself synonymous with the Deutsche Tourenwagen Meisterschaft, or, for those of us who took Spanish as an elective, the German Touring Car Championship.

It didn’t only make kidney shaped dents in DTM though. It went on to dominate plenty of other touring car series and endurance races (and didn’t do too bad in rally) from 1987 to 1993. We’ll give you a few examples of the most recognizable cars so you can impress your friends by mispronouncing the driver’s names in front of strangers at the next Radwood. We’ll ask you to leave politely in Spanish, after we leave you with the official RYE30 Racing “Favorite E30 M3 That We’d Gladly Wake Up in a Tub of Ice with a Missing Kidney to Own” pick.

#1 – The Warsteiner

If you’re seeing a Warsteiner livery, you’re usually looking at a BMW-blessed workhorse. The classic BMW Motorsport stripes bifurcate the front end of the car and are most often accompanied by the Warsteiner logo. This livery donned cars driven by the likes of Roberto Ravaglia and Eric van de Poele. It would be easier to name the championships it didn’t win during the E30 M3’s reign of terror.

Eric van de Poele at the Nürburgring

#2 – The Jagermeister

Armin Hahne deserves to be as well known as the Linder Team E30 M3 “Sport Evo” he piloted in the 1992 DTM season. He raced several touring car series and endurance events across several continents with respectable results that included two wins at the Spa 24 Hour, driving cars from our favorite manufacturer; BMW. The “Sport Evo” underneath all of that orange sported the adjustable rear wing and of course, more power. Other drivers included Wayne Gardner and Frank Schmickler.

Armin Hahne in the Linder Team Jagermeister E30 M3

#3 – The Bastos / Castrol

While the Bastos-Motul livery had been around since the beginning of the E30 M3s career, it’s probably best know for its appearances in rallies like the Tour de Corse, World Rally Championship, and Rally Isle of Man. Drivers like Patrick Snijers and Marc Duez carved out E30 M3 sized ruts in the dirt in blurs of white and red.

Snijers and Colebunder at Rally Manx (Rally Isle of Man) in 1988

#4 – The JPS (John Player Special)

Your eyes do not deceive you. That is the same JPS-styled livery that coated several Lotus F1 chassis throughout the ’70s and early ’80s. Interestingly, unlike with the F1 cars, John Player & Sons was deeply involved in the utilization of the cars via the namesake JPS Team BMW. Apparently opting out of works cars, the team built their own M3s to replace their 635 CSi fleet in 1987. Because we’re still blown away by the brashness of it all, we’ll mention again how it took first in class and fourth overall at the heavenly Mount Panorama on October 4, 1987 by drivers’ Jim Richards and Tony Longhurst.

The JPS Team BMW Richards/Longhurst E30 M3 at Bathurst in 1987

And now for the awarding of the “Favorite E30 M3 That We’d Gladly Wake Up in a Tub of Ice with a Missing Kidney to Own” prize. Otherwise known as the FEMTWGWUIATOIWAMKTO Award, we take great pains to be sure that we knight only the most worthy of this distinction. In this case, that worthiness is bestowed upon the Listerine/Securicor Omega Express E30 M3!

#5 – The Listerine / Securicor Omega Express

The British Touring Car Championship is likely as known for its swarms of E30 M3s as DTM was. Even today, ze German autos sweep the British circuits up like angry governesses upset that the children have again made a mess of the pantry. Why do we like this Vic Lee Motorsport car so much? It just looks cool! In our opinion, it’s only trailed by the classically liveried Marlboro E30 M3 rally cars. But we love its historic drama just as much. The eponymous Vic Lee pulled a John DeLorean in 1993 after £6,000,000 of winter wonderland dust was recovered from one of their car haulers by British customs after suspiciously numerous testing sessions at Zandvoort in Holland (Holland being arguably not-a-country-with-any-BTCC-tracks). Jalopnik has more on the scandal here. Considering the pink Listerine dragon on the hood, you’d think they would have been busted for more than cocaine, but don’t let the teams’ sordid history distract you from the gorgeous and bold Helvetica-esque styling of the black-on-blue Listerine/Securicor Omega Express E30 M3.

BTCC driver William Hoy, in one of the last appearances of the E30 M3 in professional touring car racing

Tell us your favorites in the comments or visit us on Instagram to make fun of our final choice on that platform.

Thanks for reading and don’t forget to follow us here on the blog, Instagram @rye30racing, and Facebook @rye30racing. If you’ve read this far and you reside in the United States, give us a follow on Instagram and then DM us an address so we can send you two free 4″ RYE30Racing stickers! We appreciate your support! See a picture of the stickers below.

We’ll be racing plenty over the summer so we can bring you more high quality content like you read above. Our partnership with Diagonalt is still new and exciting, like that of a new romantic relationship, so check out Diagonalt.com for classic BMW prints and coasters (16% off using code “RYE30” at checkout) and calendars for the new year.

Featured photo by BMW

Beautiful Cars, Those Classic BMWs: An Interview with Diagonalt’s Pawel Bilas

Pawel hails from the land of the famous 80’s new wave band a-ha. We get the Norwegian’s “take on” his role as the owner and lead designer of Diagonalt, and its sister design firm Desagn. Our partnership with Diagonalt is a first for us and to celebrate, Pawel has given us his time in the interview below and a discount for our readers.

Enjoy!

Photo courtesy of Pawel Bilas

RYE30 Racing: Your products are simple and modern. I feel like that style is a perfect fit for the subject matter because the classic BMWs you feature speak well for themselves. Can you talk about what might have inspired you to showcase the cars this way?

Well, I love the whole sensation of Bavarian cars. I can’t express myself what this nostalgic emotion does to my soul. I’m just simply, very into it. I think it’s the personalities, the mindset, the lifestyle…I’ve always been attracted to the simplicity and pure function. It kind of came out somehow. I wanted to give something from me to the enthusiasts – as a designer and enthusiast myself. It seems that everybody focuses on the most known models like M3 etc. I wanted to expose the cars that enthusiasts truly admire. The rarity, uniqueness and simple forms with personal touches. Back then, I didn’t know how to express it. One day I’ve noticed one drawing of the E30 – it was something. But I felt I can make it better, and here we are.

Photo courtesy of Pawel Bilas

RYE30 Racing: It’s easy to make products at home these days by simply outsourcing, or designing and manufacturing them at home with design programs, high-quality printers, and 3D printing technology. How involved are you in the manufacturing of any of the products?

I do as much as I can! To give an example: I prefer to shoot the real cars in the right angles, that I can later work on. I often spend late evenings getting the lines the way I want. It’s all about showing the basics until the car looks complete. I’ve produced a lot of prints at home. I still do, but now just the custom prints. The rest is produced by a print house that I’ve collaborated for a while. It came to that point that I can not afford doing it at home. It took a while to find good materials and processes that I’m happy with. I also have one friend that helps me with the calendars shipment. To be honest, it’s cheaper to outsource bigger orders. In that way, I get more time to deal with promotions, customers, ideas and design of the new products. It’s my pleasure to do so. 

RYE30 Racing: We noticed some fashionable displays of your One Model Prints on your Diagonalt homepage. What’s the best way to display your prints and calendars? Thank you! I’m trying to display my products in an honest and tasty kind of way. I think my minimalist side is talking there strong. I’m inspired by Dieter Ram, that once said that products we use every day affect our person and our well-being. He also meant that the product design should, therefore, be both neutral and restrained, to leave room for the user’s self-expression. Good design is thorough down to the last detail. Nothing must be arbitrary or left to chance. I would like it if people had that in mind, before displaying my products.

RYE30 Racing: RYE30 Racing has a mandate to practice the Four “R’s” (Reduce, Reuse, Recycle, Refuse) as much as possible in the course of our building and racing. Can you speak to any direct or indirect efforts to be sustainable or use recycled products?

Are we talking about car products? I love to search for used and rare BMW stuff! I like collecting, renovating and reusing old parts. I do also sell them sometimes when I realize that I don’t need them anymore.
This mindset translates to Diagonalt. Living nowadays and expressing nostalgic cars end its era couldn’t exist without a good sustainability story behind. All of my papers and materials are carefully selected to meet my imposed needs. Recycling suits my products very well. I think it’s the only way to do it.

RYE30 Racing: Do you have any products in development that you’re excited about offering?

Yes. I have plenty of car models that are not in the store yet. It takes quite a time preparing a good product presentation. You know, there is this thing, when you do things for yourself, you’re never happy and always find something that could be better. I’ve been planning to extend the horizon for stickers too. Everything is set, I just need to make some decisions about the model and color combination – it’s not that easy as it sounds.

Photo courtesy of Pawel Bilas

About Pawel:

RYE30 Racing: I know very little about Norway. What is the car culture like there?

Different. However, I’m focused on the BMW culture and events. We have strong sociality. There is always something happening. Even during the winter. We tend to have fun with the cars on the frozen lakes. It’s the cheapest way of racing cars and brings lots of fun. I think racing cars are popular in Norway. There are many possibilities to do it safely and legally. The best thing is, that enthusiasts help each other a lot. Have you, for example, heard the story behind the renovation of DTM E30 M3 Jägermeister? It’s the perfect example of how shared passion unites and helps people. That’s why I love being into it. It’s not really about the cars – it’s the people and atmosphere that make it worth it.

RYE30 Racing: I browsed your portfolio, Desagn and was very impressed! How long have you been practicing as a professional graphic designer?

Professional – it’s when you first get paid for your work, isn’t it? Then I’ve been doing it for over ten years I think. 

Photo courtesy of Pawel Bilas

RYE30 Racing: What was your first job as a professional?

I can’t remember. Maybe I have too many thoughts about the future in my head. I’ve started sole proprietorship already during my high school and did different, weird projects for people and companies in my hometown.

RYE30 Racing: What would your ideal BMW be?

That would be a perfect condition Henna red BMW E30 M3. Probably with a few racing and personal relishes.

RYE30 Racing: Do you own any BMWs now?

I own only BMW’s. I do have a Zinobber red 2-Door E30 with M42 engine. I’ve always wanted to have a red IS, almost like from the first catalog page – Meer motor, Meer auto, Meer sport. I’ve renovated engine, suspension and every moving part of it. It took me over a year to have it finished. The paint works are not perfect. Probably that’s why I’ve decided to take it on our vacation trips for the last two years. 
Another one is a 1983 E28 with M10 motor. Bought it cheaply from my friend and rescued from death. It was meant to be my winter car, back when I had the E30 Cabrio M-Technic II. The 5 Series has been with me for about 4-5 years now. We’ve been through a lot together.She brings me the most joy of all the cars that I’ve ever driven. My girl likes it a lot too and she doesn’t allow me to sell it. Funny that I’ve never liked the E28’s until I started to own one.
A few months ago I bought the brown E30 320i. Preface 2-doors.Original car in good condition and low mileage. She needs some love, but I guess she will be fine with me. The only thing is that I’m not sure what to do with her yet. 
And my daily. I’ve been driving classic cars for a long time, every day. But last year we’ve decided to buy a “new” car. The E92 325iA showed up. I said well, why not? It took me about one month and she was transformed as I wanted. It’s so easy to customize “new” cars. You can just go and buy parts, install them and… drive. Very easy compared to the oldies.

RYE30 Racing: Where do you see yourself, and Diagonalt or Desagn in five or ten years?

I hope it grows and I can do it for a living. I recently quit my daily job to start working only with these things. I do have expanding plans and I hope it will go somehow right. It’s still much work to get it all where I want it to be. But I enjoy combining my work and passion to shape my future. The best thing is that I get a lot of opportunities to meet new, fascinating and engaged people.

Check out Pawel’s products and work at Diagonalt.com and Desagn.com, and on Instagram @diagonalt.

We’d like to thank Pawel again for his time! Don’t forget to check out his site diagonalt.com and use our promo code “RYE30” for 16% off everything but calendars (which are our favorite product here at RYE30 Racing). Thanks for reading!